Eros Brahmand’s mythic cinematic universe debuts at London Tech Week — six Indian film continuations, one remaster, £265M UK commitment, two 2026 shoots.
LONDON, UNITED KINGDOM, June 10, 2026 /EINPresswire.com/ —
At London Tech Week today, Eros Innovation announces three creative programmes, fifteen productions, and a £265 million commitment to the United Kingdom. Alongside this, Eros licenses its USD 1.7 billion cultural dataset, independently valued by OxValue.AI in association with the University of Oxford, to its UK operation, establishing a sovereign grade cultural artificial intelligence capability in Britain. This is one of the most ambitious cultural AI announcements ever made, and it begins in London.
Eros Brahmand, showcasing a cinematic universe rooted in ancient Indian mythology, reimagined at franchise scale for global audiences, brought to life by a global collective of talent from India, the United Kingdom, Hollywood, Europe and Asia, and anchored within Britain’s renowned infrastructure.
Eros Universe — six of the most beloved Indian film worlds continuing, each expanding into full franchise ecosystems spanning film, microdrama, animation and character-led content.
Eros Remastered — iconic Indian cinema, reimagined through Cultural Intelligence.
Together: fifteen productions, a sneak preview of the Brahmand universe, and one announcement.
The Eros Brahmand trailer receives its world premiere at London Tech Week today, offering a sneak preview of the universe.
The first cinematic universe built on Indian mythology at a global scale, rooted in the deepest seam of ancient Indian mythological tradition, reimagined at franchise scale.
Each world carries its own mythology, character universe, visual language, and narrative architecture. Each was developed through a dedicated UK Film Production Company.
Brought to life by a global collective of talent from India, the United Kingdom, Hollywood, Europe, and Asia.
These are not remakes; they are the next chapters of stories that have never left the hearts of the people who love them.
Each becomes a full franchise world: film, microdrama series, originals, animation, and character-led content, powered by Cultural Intelligence and produced in the UK.
Starring Rajinikanth. Directed by Soundarya Rajinikanth.
India’s most beloved superstar has entrusted his catalogue to the Eros Large Cultural Models, and his daughter, one of the leading voices in contemporary Indian cinema, is leading the creative reimagining.
The first Indian motion capture film, originally produced by Eros, is brought back to life through Cultural Intelligence for a new generation of audiences.
The £265 million commitment establishes London and the United Kingdom as the production, technology, and creative home of all three Eros creative programmes.
Every production is developed through a dedicated UK Film Production Company.
Eros Innovation has additionally licensed its USD 1.7 billion cultural dataset, independently valued by OxValue.AI in association with the University of Oxford, to its UK operation, establishing a sovereign-grade Cultural AI capability in Britain, aligned with India’s broader sovereign AI ambitions.
The LCM family was first unveiled at the India AI Impact Summit, New Delhi, in February 2026.
The voice layer, Eros LCVM, launched on 5 June 2026, was released by Shri S. Krishnan, Secretary, MeitY, Government of India. The programme directs inward investment, employment, and research activity into the United Kingdom’s creative and technology sectors.
It supports the development of Cultural AI, an emerging field, within British institutions and aligns Eros’s long-term creative production with UK talent, facilities, and academic research.
AI investment in Britain has typically taken the form of offices, research labs, or compute allocation. This commitment is structural.
The dataset is being licensed to and operating from the UK; the Eros AI Studio that runs on it is being built in the UK; the law that governs it is British.
For a decade, the British creative sector has faced a structural question: who owns the means of production when the platforms sit overseas?
This commitment is one answer: indigenous creative capacity, rights cleared at source, made and owned through UK production companies, with the value captured here rather than exported.
Looking beyond the immediate programme, Eros is exploring a Global Cultural Exchange framework enabling trusted interoperability between creators, institutions, archives, and cultural ecosystems, preserving data sovereignty, rights protection, and local governance.
London is intended to play a central role.
Built on more than four decades of the Lulla family’s leadership in Indian cinema, its Eros Large Cultural Model family — Eros LCM, Eros LCVM, Eros Persona AI and Eros Universe — is trained on approximately 1.5 trillion rights-cleared cultural tokens drawn from 11,000 films and 100,000 characters, independently valued at USD 1.7 billion by OxValue.AI, a University of Oxford spin-out.
The Eros LCM family is recognised by the Government of India’s Ministry of Electronics and Information Technology (MeitY) as a sovereign AI initiative, with the research anchor at IIT Madras under Professor V. Kamakoti. Eros LCVM and Eros Persona AI were launched by Shri S. Krishnan, Secretary, MeitY, on 5 June 2026 in Delhi. Eros is establishing a sovereign-grade British Cultural AI capability in partnership with the United Kingdom, announced at London Tech Week on 9 June 2026.
Eros Innovation is incorporated in the Isle of Man with operations across India, the United Kingdom, the United States and the United Arab Emirates.