Team

Mr. Kishore Lulla

Founder & Executive Chairman, Eros Innovation

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Rishika Lulla Singh

Co-Founder, Eros Innovation

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Ridhima Lulla

Co-Founder & Co-President, Eros Innovation
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Swaneet Singh

Co-President,
Eros Innovation

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Manju-lula

Manju Lulla

Founder, Eros Wellness
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Rajiv Shah

Group Chief Financial Officer,
Eros Innovation

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Martin Bartlam

Group General Counsel,
Eros Innovation

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Jay Coleman

Head of Capital Markets,
Eros Innovation

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Kumar Ahuja

Group Chief Operating Officer, Eros Innovation and CEO, Eros Music Worlds
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Piyush Bhatia

Piyush Bhatia

Group Chief Marketing Officer, Eros Innovation and CEO, Eros Wellness Digital
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ray-mia

Ray Mia

Chief of Staff & Special Projects, Eros Innovation
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Vikram Tanna

CEO, Eros Universe and CEO, Eros Now

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Alagarsamy Mayan

Chief AI Officer, Eros GenAI

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Hemal Shah

Chief Financial Officer,
Eros Now, Eros Economy & Eros Wellness

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Prashant Shah

Head of Creative,
Eros Innovation

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Sameer Koli

Chief Technology Officer,
Eros Now

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Uzma Memon

Uzma Memon

Head of A&R, Music Strategy & Partnerships, Eros Music Worlds

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Dr. Shilpa Desai

CEO, Eros Wellness,
Research & Development

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Prashant Pandit

Prashant Pandit

CEO, Eros Wellness and
Co-CEO, Eros AIVidya

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G Aswin

Chief Growth Officer
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Santosh Yellajosula

CEO, Eros Economy
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Rayaan Shah

Chief Innovation Officer, Eros Innovation
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Shivakumar Narayanan

CPO, Immerso AI
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Latest Press Highlights

Nov 2025

Eros Innovation Secures $150 Million, Expands AI-Media Platform

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July 17, 2026

Eros GenAI Researchers Win Grand Prize in Google DeepMind × Kaggle AGI Benchmark Hackathon

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July 15, 2026

Eros Innovation and Envision Racing Sign Strategic Memorandum of Understanding

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June 24, 2026

Eros Music Worlds Launches Large Cultural Music Platform, Mohammed Rafi Partnership and Seven AI-Native Artists

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June 2026

Eros Innovation Licenses Cultural Dataset to UK Operation; £265 Million Committed to British Film Production

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June 2026

Eros Innovation Launches Cultural AI Platform: Large Cultural Voice Model and Persona AI Available in 34 Languages

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May 19, 2026

EROS Innovation Launches ErosADI: The Sovereign Cultural AI OS for Identity, Economic Participation and AI-Native Era

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May 13, 2026

Eros Innovation Strengthens Board with Appointment of Michael Frey, Former Universal Music President

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May 08, 2026

EROS AIVidya Launches Degree Programs Across India with Malla Reddy Vishwavidyapeeth

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May 06, 2026

Eros Wellness Launches India’s First Sovereign AI-Powered Preventive Primary Healthcare Clinic in Gandhinagar

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March 1, 2026

National Law Review | FOX 21 | FOX 8

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February 27, 2026

National Law Review | FOX 21 | FOX 8

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February 10, 2026

Eros Innovation Partners with IAR University to Empower Gen Z through Sovereign AI, Research, and Healthcare Education

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January 20, 2026

Eros Innovation Forays into AIVidya, Launches Ethical AI Education Platform for the Creative Arts Industry

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January 13, 2026

Eros Innovation Partners with SAPTI, Government of Gujarat, to Launch AI-Led Artisan Wellness and Youth Empowerment

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January 05, 2026

Eros Innovation Announces India’s Largest Ethical AI-Driven Preventive Health Initiative with Tata Memorial Centre

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December 05, 2025

Eros Universe Announces New Film by Mitakshara Kumar Set in the World Of Tanu Weds Manu

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November 21, 2025

Eros Innovation Announces USD150 Million Capital Injection and Strategic Acquisitions, Reinforcing Its Position as a USD2 Billion Global AI–Media Platform

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February 14, 2025

Eros Innovation and OxValue.AI Announce Strategic Joint Venture to Revolutionize Technology Valuation in India

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February 5, 2025

Immerso and Everdome Partner to Drive Innovation in the Metaverse Through AI-Powered Experiences

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Latest Blogs

Eros GenAI Researchers Win Grand Prize in Google DeepMind × Kaggle AGI Benchmark Hackathon

Eros Innovation and Envision Racing team up in Monaco to explore AI, sustainability and performance technology at the crossroads

Eros Innovation and Envision Racing Sign Strategic Memorandum of Understanding

Eros Innovation and Envision Racing team up in Monaco to explore AI, sustainability and performance technology at the crossroads

Eros Music Worlds Launches the World’s First Large Cultural Music Platform, Announces a Perpetual Strategic Partnership with the Mohammed Rafi Family, and Debuts Seven AI-Native Artists

Eros Music Worlds is building India’s most diversified music ecosystem: character IP, non-film, devotional, folk, live and legacy revival,

Eros Innovation Licenses Cultural Dataset to UK Operation; £265 Million Committed to British Film Production

Eros Brahmand's mythic cinematic universe debuts at London Tech Week — six Indian film continuations, one remaster, £265M UK

Eros Innovation Launches Cultural AI Platform: Large Cultural Voice Model and Persona AI Available in 34 Languages

World’s first Cultural AI for characters, artists, and digital personalities to speak, sing, or perform while preserving identity, emotion

EROS Innovation Launches ErosADI: The Sovereign Cultural AI OS for Identity, Economic Participation and AI-Native Era

Programmable economic OS on rights-cleared data—unifying sovereign AI, identity, AI agents & cultural exchange for creators and governments. ABU

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Mr. Kishore Lulla

Founder
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Kishore Lulla is a pioneering entrepreneur and investor who has played a transformative role in taking Indian entertainment to a global audience. As the Founder and Chairman of Eros Innovation, he has built a multi-billion-dollar portfolio spanning media, technology, AI, sports, blockchain, gaming, and digital commerce.
With a deep-rooted passion for cinema, he co-founded Eros International in London, leading it to become one of the first Indian media companies listed on international stock exchanges.
Under his leadership, Eros revolutionized Indian film distribution, expanding its reach to over 50 countries and spearheading innovations in digital entertainment. He was instrumental in launching B4U, one of the first Indian digital movie channels, and later introduced Eros Now, India’s first major OTT platform, setting the stage for the streaming revolution in India.
Beyond entertainment, Lulla is now driving the future of artificial intelligence and Web3 technologies. Through Eros Innovation and Immerso AI, he is leading a $3 billion AI initiative in Malaysia and Gujarat, focusing on AI model training in Indian languages and the development of AI parks. His company is also creating India’s first Web3 gaming and creator platform, shaping the next generation of digital experiences. A board member of the UCLA Film School and a member of BAFTA and YPO, Lulla is deeply involved in global media leadership and education.
Through the Eros Foundation, he actively supports children’s education and gender equality. Honored by Variety’s 500 list, the Global Citizen Award, and numerous industry accolades, he continues to push the boundaries of storytelling and technology, ensuring India’s creative and digital industries remain at the forefront of global innovation.

Rishika Lulla Singh

Co-Founder
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Rishika Lulla Singh is the Chairman & CEO of Eros Digital, the digital arm of Eros International Plc, a global leader in Indian entertainment. A graduate of SOAS and UCLA, she has gained experience through internships at Citi, Grant Thornton, and RBS.
Daughter of Kishore Lulla, she has played a key role in the success of Eros Now, a leading Indian OTT platform with over 186.9 million registered users and 26.2 million paying subscribers. Under her leadership, Eros Now is expanding its original programming across various genres.
Recognized with awards like ‘Youngest Entrepreneur of the Year’ (Asian Business Awards 2016) and BW Business World 40 Under 40 (2018), Rishika is committed to strengthening Eros Now’s global presence.
Her family also owns Eros Investments, which focuses on disruptive investments across entertainment, blockchain, and sports. With a 40-year legacy, Eros Ventures drives innovation and industry transformation worldwide.

Ridhima Lulla

Co-Founder & Co-President
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Ridhima Lulla is a storyteller, businesswoman, and creative soul – shaping the future of entertainment through the seamless integration of stories, technology, and artificial intelligence. As a Co-Founder of Eros Innovation and Immerso AI, she has played a crucial role in curating and producing a critically acclaimed slate of films and series for Eros, reinforcing its position as a leader in content creation. With education from UCLA, New York Film Academy, and the London Film School, she blends artistic vision with business acumen, developing content that resonates with global audiences.
Ridhima is also a driving force behind Immerso AI, a pioneering deep-tech and AI company under the multi-billion-dollar Eros Innovation Group. Immerso AI is shaping the future of AI-driven media, entertainment, and digital experiences by building AI-powered experiences that integrate advanced models to revolutionize storytelling, music, gaming, and interactive digital content. Passionate about using AI to empower creativity, she aims to bridge technology with artistic expression, unlocking new possibilities for creators and audiences. In addition to her entrepreneurial ventures, she is a dedicated board member of Make-A-Wish Foundation India, channeling her love for philanthropy to create a meaningful impact. With her visionary leadership, innovative spirit, and dedication to reimagining storytelling, Ridhima continues to pioneer the next generation of entertainment in the digital age.

Swaneet Singh

CEO, Xfinite Global plc
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Swaneet Singh comes from a background in finance, technology, and media. He began his career at Goldman Sachs International in London, where he held various roles.
Most recently, within the Investment Banking Division, he actively participated in and gained exposure to several high-value mergers and acquisitions and financing transactions within the technology, media, and telecommunications (TMT) and healthcare sectors.
Currently, Swaneet also serves as a Director of Eros Investments Limited, a technology investment holding company. He holds a BSc (Hons) from King’s College London and an International Baccalaureate from the United World College of Southeast Asia. Swaneet has lived in Southeast Asia (Malaysia, Singapore), New Zealand, India, and the United Kingdom.

Rajiv Shah

Group CFO
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Rajiv, an all-India rank Chartered Accountant, is the Group CFO at Immerso Group with 28+ years of expertise in financial strategy, governance, and business transformation. He has led financial functions, pioneered models, and optimized fiscal health across industries.
With a background at Deloitte (AFF), he has held CFO and CEO roles at Emirates National Holdings and other firms. He has advised governments, including Hong Kong, Iran, and India, on finance and governance.
Rajiv has global experience across India, UAE, USA, UK, and beyond. A published author, OTT producer, and founder of ICAI Abu Dhabi Chapter, he also serves as General Secretary of the Indian Business & Professional Group, Abu Dhabi.

Martin Bartlam

Group General Counsel
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Martin Bartlam, a top-ranked Fintech lawyer, is Executive Director at Immerso AI, applying AI, Web3, and Metaverse technologies to entertainment and media.
With deep expertise in digital regulation, he has advised global firms on digital exchanges, token issuance, and M&A deals.
Previously, Martin was General Counsel at Xfinite Global Plc (Eros Investments) and led Fintech & Blockchain at DLA Piper. With 35+ years in London as a lawyer and banker, he has advised major financial institutions and startups.
Recognized in the Legal 500 Hall of Fame, he has chaired Global Digital Finance and contributed to FCA’s Digital Sandbox.

Jay Coleman

Head of Capital Markets,
Eros Innovation

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Jay is an experienced advisor for private and public financings as well as mergers, acquisitions, joint ventures and other strategic transactions. He has been a Managing Director at several global, leading investment banks including Morgan Stanley, Lehman Brothers, Barclays and Deutsche Bank.

Throughout his career, he has acted as a trusted advisor to clients raising more than $160 billion across more than 240 equity transactions, including more than 100 IPOs. In addition, he has completed 27 individual transactions raising $1 billion or more.
His expertise is exceptionally broad, with a primary focus on lead managing transactions for clients in the tech/media/telecom (TMT), consumer, healthcare, energy, financial services and industrial sectors. Representative transactions include market-defining IPOs and equity financings for: Akamai Technologies; Assurant; Avago Technologies; Blackstone Group; Martha Stewart Living Omnimedia; NYSE Group; SFX Entertainment; Virgin America and VMware.
Jay has also been an Adjunct Professor at the Columbia University School of Business where he developed and taught an innovative course in entrepreneurial finance. Jay holds a BA and JD from Georgetown University and an MBA from the Wharton School at the University of Pennsylvania.

Kumar Ahuja

Group Chief Operating Officer, Eros Innovation and CEO, Eros Music Worlds

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Kumar Ahuja is the Group Chief Operating Officer, Eros Innovation and CEO, Eros Music Worlds, where he leads strategy at the intersection of AI, media, and entertainment. A senior executive with nearly 30 years of experience, he previously served as Chief Revenue Officer at Sony Music Entertainment and spent over two decades at Eros International Media, holding leadership roles including COO and President of Business Development.
At Eros Innovation, Ahuja oversees the company’s global vision spanning AI, blockchain, tokenization and next-generation IP creation. With AI data parks in Malaysia and GIFT City, India, and access to 1.5 trillion AI tokens, the company is pioneering ethical AI applications in media, sports, and education. Known for building strategic partnerships and scaling businesses, Ahuja continues to bridge the worlds of traditional entertainment and cutting-edge technology.
Piyush Bhatia

Piyush Bhatia

Group Chief Marketing Officer, Eros Innovation and CEO, Eros Wellness Digital
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Piyush Bhatia is a marketing and media leader with over 18 years of experience building brands and scaling products across blockchain, tokenization, AI and digital entertainment ecosystems. As Chief Marketing Officer at Eros Innovation, he leads global marketing, communications, and ecosystem strategy across the company’s portfolio — including Eros Now, Immerso AI, and Eros Universe — driving growth at the intersection of AI, media, and tokenized economies.
Piyush’s expertise lies in translating complex emerging technologies — from AI and blockchain to tokenisation and metaverse platforms — into powerful narratives that connect with consumers, investors, and creators.
Before joining Eros Innovation, Piyush led marketing for several global Web3 and AI ventures, including Vault Hill AI, RFOX, and KALP Network. At these ventures, he helped secure key partnerships with VISA and Wipro, led metaverse landsale campaigns, managed cross-continental teams launching NFTs and VR platforms, and spearheaded major token listings on MEXC, KuCoin, and ByBit.
Earlier in his career, Piyush held leadership roles in major media companies such as Eros International, SHAREit, Viacom18, Star India, and VICE. From launching premium television networks like Star World Premiere HD and Colors Infinity, to scaling creator ecosystems across Southeast Asia, his work has consistently bridged content, technology, and consumer culture.

With a rare blend of media intuition and blockchain fluency, Piyush is helping Eros Innovation redefine the future of entertainment and ownership through AI, Web3, and tokenized IPs — creating new value layers for creators, consumers, and investors alike.

ray-mia

Ray Mia

Chief Special Projects Officer, Eros Innovation
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Ray Mia is Chief Special Projects Officer at Eros Innovation, leading initiatives at the intersection of immersive media, AI and large-scale entertainment infrastructure. He has advised governments and leading media companies on digitally led placemaking, using GenAI, spatial computing and quantum innovation to unlock sustainable value from culture, community and the Orange Economy.
With over 25 years in broadcast, streaming, studio design, channel management and music production, Ray has helped media groups rewire editorial strategy, upgrade production workflows, and reimagine digital supply chains. An audio technology pioneer, he helped the industry’s move into immersive sound through driving the 50th anniversary Dolby Atmos remix of The Beatles’ Sgt Pepper.
Ray is a successful entrepreneur and intrapreneur, a former United Nations TV producer based at HQ in New York, former Executive Vice President at Universal Music Group, where he created the Advanced Media unit based out of Abbey Road Studios in London and Capitol Studios in Hollywood. He also launched the UK’s first eSports simulcaster, integrating live sports broadcasting with game server engines, and produced the FIFA Interactive World Cup. Ray now focuses on multiplatform IP and scalable technology that creates long term value for artists and building global audiences.

Vikram Tanna

CEO, Eros Universe and CEO, Eros Now
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Vikram, with a career spanning over two decades across technology, media, and gaming, brings a wealth of experience to his role as the CEO of the leading OTT platform Eros Now, and the gamified reward ecosystem Mzaalo where users turn their time and engagement into rewards, both owned by Xfinite—an innovative blockchain and AI-powered global entertainment ecosystem. Xfinite has a massive registered userbase offering premium digital Indian content titles, and strategic partnerships with global giants such as Apple, Amazon, YouTube, Reliance Jio, Comcast, Vodafone and Airtel, among others.
Prior to joining Xfinite, Vikram held leadership positions with global consumer centric organizations, including Discovery, Disney Star, and Viacom, where he played a pivotal role in crafting user-brand experiences. He brings with him a remarkable track record of developing and scaling digital, gaming, broadcast, and music ventures, driven by a combination of curiosity and creativity. Vikram’s passion lies in building platforms that inspire, inform, and entertain consumers. His strategic approach to business is underscored by his ability to scale enterprises through innovative Product & Ad suites.
Vikram is an alumnus of ISB and a key member of industry bodies of repute. He actively participates in mentoring startups, including Algorand Miami Accelerator, Moonbeam Accelerator, and Algorand Accelerate. In these roles, he offers guidance to entrepreneurs, facilitating their growth and expansion.

Alagarsamy Mayan

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Head of VFX AI Studio
ALAGARSAMY is the President – Operations at IMMERSO – AI Studio, Chennai, with over 30 years of experience in Animation and VFX.
He has overseen 700+ VFX films and 150+ onsite supervision projects, earning multiple awards.
Renowned for delivering high-quality results, Mr.Alagar excels in innovation, client management, and adapting teams to emerging technologies.

Hemal Shah

Chief Financial Officer,
Eros Now, Eros Economy & Eros Wellness

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Hemal brings over two decades of financials expertise in business modelling, Financial Structuring (Equity & Debt).  Managing Cross border financial jurisprudence to ensure adherence to complex compliances across geographies.
He brings domain knowledge across sectors including blockchain, fintech, digital media and IP Ownership. He has successfully raised funds and is actively involved in token-based fundraising (ICOs/IDOs). His experience includes building financial models, structuring token economies, and driving fundraising strategies for both traditional and Web3 startups.
Strong command of budgeting, financial control, governance frameworks, and crossborder regulatory compliance. He oversees Finance, legal, and HR across the group.

Prior to joining Xfinite Hemal has worked with consumer-centric organizations like TransUnion CIBIL, Barclays Investments, Eros International Media & PPL.

Prashant Shah

Head AI Movie Studio
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Prashant Shah leads original IP creation, design, and storytelling as Creative Director at Immerso and creative advisor to Eros Investments. At the forefront of AI-driven filmmaking and VFX, he integrates cutting-edge technology to push cinematic boundaries.
Starting at EyeQube in 2008, he earned accolades for Aladin and later contributed to blockbusters like Chennai Express and Krissh 3.
His international work includes Sin City 2 and League of Gods. Since 2018, he has developed multiple flagship IPs for Eros.
An award-winning musician with Scribe, Prashant blends 18+ years of expertise in design, VFX, storytelling, and music to redefine entertainment.

Sameer Koli

CTO – Eros Now
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Sameer is a technology leader with 16 years of experience driving large-scale digital transformations across AI, cloud computing, Web3, and enterprise architecture.
He specializes in building high-performance engineering teams, implementing AI-driven automation, and architecting secure, scalable digital ecosystems.
Having led strategic initiatives at ALTBalaji, Hinduja Global Solutions, and Datamatics Global Services, he has modernized digital infrastructures and accelerated business growth.
At Xfinite, he is pioneering the next wave of AI and Metaverse innovation.
Uzma Memon

Uzma Memon

Head of A&R, Music Strategy & Partnerships, Eros Music Worlds
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With over 15 years of experience in music and A&R, Uzma has worked with leading companies such as Saregama India Ltd., Universal Music Publishing, Zee Productions, and Eros International Media. She has managed Bollywood blockbusters and independent albums, collaborating with both legendary icons and new-age indie-pop artists.
Her strength lies in discovering unique voices and guiding music creators, helping shape iconic songs and lasting artist careers. With a finger on the pulse of multicultural audiences worldwide, she brings deep cultural resonance to every project.
At Immerso AI, Uzma is leading the charge in AI-driven immersive music innovation—while also spearheading Bollywood film music projects and indiepop initiatives. Bridging artistry and technology, she is creating new IP, reimagining sound, and pioneering live, event-driven experiences.

Dr. Shilpa Desai

CEO, Eros Wellness,
Research & Development

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Dr. Shilpa Desai is a globally recognized Health Psychologist, scientist, longevity and biohacking expert, and the CEO of Eros Wellness – Research & Development. With extensive experience in integrative health research and preventive healthcare innovation, she leads the development of advanced wellness ecosystems that combine modern medical science, digital health technologies, and evidence-based traditional practices
A published researcher and author of the book Pran–Vyayam: Breath to Live, Dr. Desai has contributed to international scientific literature in health psychology, breath science, and holistic wellness. Her work focuses on longevity science, human performance optimization, and the creation of scalable wellness models designed to enhance healthspan and overall quality of life.
Known for her visionary leadership and interdisciplinary approach, Dr. Desai is actively pioneering innovations in bio-diagnostics, therapeutic wellness programs, and technology-enabled health platforms. Through her leadership at Eros Wellness R&D, she is building impactful collaborations with global institutions, governments, and research partners to shape the future of preventive, personalized, and longevity-focused healthcare.
Prashant Pandit

Prashant Pandit

CEO, Eros Wellness and Co-CEO, Eros AIVidya
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Prashant Pandit is a seasoned global executive with over 22 years of corporate leadership and 12 years of entrepreneurial expertise. With a proven track record of transforming brands and driving multi fold growth, Prashant has led prestigious brands such as VIP Industries, Lamborghini, Triumph International, Oriflame Cosmetics, Metlife Insurance, and Bombay Dyeing. Known for his innovative approach, he has successfully launched and scaled premium brands in highly competitive markets, consistently achieving market leadership and exceptional employee engagement.
Prashant’s business ethos centers on integrity, creativity, and a commitment to excellence, making him a visionary leader in today’s dynamic global marketplace.

G Aswin

Chief Growth Officer,
Eros Innovation

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G Aswin is a distinguished Senior Management Consulting Leader with expertise in Global Strategy, GEN AI, Ad-Tech, Innovation and Product Led Growth.
With a career forged at premier global firms including KPMG, Protean, Genpact and Cognizant, Aswin brings a wealth of experience in architecting strategies that drive data-led growth, large-scale AI-led growth and GTM strategy across the USA, EMEA and APAC markets.
With deep expertise in the sectors of Information Media Entertainment, Telecom, Retail & FMCG had an elite client portfolio of global titans such as Disney, Netflix, Marvel Studios, Paramount+, Mondelez, L’Oreal, Unilever, P&G, J&J, Duetche Telecom, Telstra.

Santosh Yellajosula

CEO, Eros Economy
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Santosh Yellajosula is a dynamic leader in product and community building with a broad range of experience across startups, venture capital, nonprofit and government organizations. During his university years, he founded Mauka, an edtech startup built on the open source project WebRTC, which went onto become one of the top student startups in India. Santosh then founded Cabplay at the intersection of India’s growing app-based taxi ecosystem and advertising.
For his entrepreneurial initiatives under the age of 25,Santosh was recognized as a Kairos global fellow and later went onto lead the organization as president of the India community. Under his leadership Kairos grew into one of the top entrepreneurial communities in India and was invited to be the founding partner of the Startup India initiative launched by the prime minister of India. During his stint at Kairos, Santosh supported various national and global startup communities at their inception such as T-hub, Startup Portugal and f6s. As Kairos transformed from a community into a venture capital fund, Santosh took on the responsibility of Asia operations as territory director.
After working in venture capital, Santosh entered the Web3 ecosystem as a core contributor, supporting early stage protocols and projects built on Ethereum, Tendermint/Cosmos, Stellar and Algorand. Subsequently he founded Singularchain, an engineering and R&D firm aimed at furthering the development of these protocols. To support and upskill blockchain talent in India, Santosh started Autonomy in partnership with Telangana government and T-hub. Autonomy started Web3 startup school and is one of the first government initiatives to support blockchain ecosystem in India.
Santosh currently runs Machine lattice labs, an agent to agent communications protocol to automate digital services within enterprises, Governments and Blockchain networks.

Rayaan Shah

Chief Innovation Officer
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Rayaan Shah is currently the Chief Innovation Officer of Immerso.
He has extensive and multifaceted experience creating, managing, and selling products across the technology, interactive media, and F&B industries. His career began in the video games industry in California, USA, at a Back-end As A Service (BAAS) company and then a mobile game development studio.
Following this, he moved to India to work in the Indian F&B industry creating and launching a range of high-end FMCG products. After successfully launching the F&B products, he independently produced several mobile games for renowned Bollywood films in India.
He also created a health mobile app with a group of doctors on pregnancy before taking on the role to lead innovation at Immerso.

Shivakumar Narayanan

CPO, Immerso AI
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As Chief Product Officer, Shiva leads the vision and evolution of Eros Universe and other future products developed under the Eros Innovation group of companies. His role bridges product, marketing, and growth strategy, uniting storytelling, emotional computing, and technology into experiences that inspire connection and scale.
With over two decades of experience across product leadership, video engineering, and AI-driven innovation, Shiva brings a rare blend of creative vision and commercial discipline. He has built and scaled products that sit at the crossroads of intelligence, imagination, and impact.
At Immerso AI, he shapes the transformation of Eros from a content powerhouse into a conscious, living ecosystem—where people can create, play, live, and earn through the future of intelligent media.