Intellectual Property, AI, Blockchain, and Immersive Technology The Power Behind Tomorrow’s World

A Glimpse Into Our Work

Eros Innovation: AI-Powered Future of Entertainment

Eros Innovation, a pioneer in media and entertainment since 1977, is revolutionizing the digital landscape with cutting-edge AI and blockchain technology. Building on the success of Eros Media World, with a vast library of over 12,000 titles and a 30% market share, and Eros Now, with 259 million registered users, Eros Innovation is shaping the future of content creation and consumption.
At the core of this transformation is Immerso, an AI and IP powerhouse leveraging a trillion AI tokens to develop advanced Small Language Models (SLMs) and Large Language Models (LLMs), fueling a Web3 creator economy with access to over 1 million characters. Further solidifying its leadership in AI, Eros Innovation has established AI parks in Gujarat’s GIFT City and Malaysia, driving groundbreaking research and development to redefine the future of entertainment.

Highlights of Our Success story & Growth

Pioneer and Innovator in the Media & Technology Domain with a 45+ experience

1977

Founded Eros, acquired global IP

1980 - 1982

Adopted VHS early Built Global distribution network

1988 - 2006

Launched first digital Bollywood TV network B4U

1988 - 2006

Company listed on AIM London Adoption of vertically integrated model SVOD agreement with Channel Launch Acquisition Ayangran Joint venture with Sony

2010 - 2014

Launched digital platforms: HBO Asia, Eros Now Listed on BSE, NSE, and NYSE Acquired Techzone

1977

Founded Eros, acquired global IP

1980 - 1982

Adopted VHS early Built Global distribution network

1988 - 2006

Launched first digital Bollywood TV network B4U

1988 - 2006

Company listed on AIM London Adoption of vertically integrated model SVOD agreement with Channel Launch Acquisition Ayangran Joint venture with Sony

2010 - 2014

Launched digital platforms: HBO Asia, Eros Now Listed on BSE, NSE, and NYSE Acquired Techzone

2015 - 2020

Eros Now has expanded globally with 142M+ users and 15.9M paid subscribers. It partners with Microsoft, Apple Channels (Top 25), and collaborates with China Film Group and Shanghai Film Group for co-productions.

2021

200M+

40M

Eros Now: 200M+ users, 40M paid subscribers

2022

DWTC Partnership
Strategic Partnership with Unreal for visual production and gaming

2023

Government of Gujarat in GIFT City, India, the vision is to develop Accelerated Cloud and Generative AI infrastructure.
Ai Data Centre, Parks, University, Malaysia
IIT Bombay script generating tool

2024

Fintech Dubai
First AI park in Malaysia
India’s first AI park in Gujarat

The Faces of Innovation

Mr. Kishore Lulla

Founder
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Ridhima Lulla

Co-Founder & Co-President
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Rishika Lulla

Co-Founder & Co-President
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Swaneet Singh

Co-President
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Alagarsamy Mayan

Head of VFX AI Studio
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Rajiv Shah

Group CFO
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Martin Bartlam

Group General Counsel
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Rayaan Shah

Rayaan Shah
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Vikram Tanna

CEO Eros Now
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Hemal Shah

CFO – Eros Now
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Prashant Shah

Head AI Movie Studio
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Sameer Koli

CTO – Eros Now
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Latest Press Highlights

February 14, 2025

Immerso and Everdome Partner to Drive Innovation in the Metaverse Through AI-Powered Experiences

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February 5, 2025

Immerso and Everdome Partner to Drive Innovation in the Metaverse Through AI-Powered Experiences

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September 2, 2024

Eros Investments and Immerso AI-IP forge $1bn partnership with Malaysia Digital Economy Corporation

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March 1, 2024

ImGewan AI hub, Smart Solutions and Immerso AI sign Strategic Partnership at Investopia Abu Dhabi 2024

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January 16, 2024

Immerso AI and Yotta announce strategic partnership for Generative Media

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January 10, 2024

The Government of Gujarat and Eros Investment Group Launch India’s First AI Park and AI University

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March 26, 2019

Eros Now becomes first Indian player to partner with Apple for distribution

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Latest Blogs

Immerso Studios

At Immerso Studios, our strategy is to create a global content engine by bringing stories to life, enabling cross-border

Immerso AI

Discover the limitless possibilities of generative AI with Immerso AI, where we redefine the boundaries of creativity. Immerso AI

Xfinite

Xfinite is a blockchain and AI based global entertainment ecosystem where creators build economies, brands advertise with trust, global

Immerso Network

Immerso is redefining the technology landscape by focusing on intellectual property within ethical, immersive experiences powered by AI and

View all

Latest Blogs

Immerso Studios

At Immerso Studios, our strategy is to create a global content engine by bringing stories to life, enabling cross-border

Immerso AI

Discover the limitless possibilities of generative AI with Immerso AI, where we redefine the boundaries of creativity. Immerso AI

Xfinite

Xfinite is a blockchain and AI based global entertainment ecosystem where creators build economies, brands advertise with trust, global

Immerso Network

Immerso is redefining the technology landscape by focusing on intellectual property within ethical, immersive experiences powered by AI and

View all

Join Us in Shaping the Future

Become part of a transformative journey where creation, ownership, and innovation converge. Together, we can build a future where technology empowers creativity and drives sustainable growth.
Get In Touch

Eros Universe

Studio

Artificial Intelligence

AI Data Park

Rishika Lulla Singh

Co-Founder
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Rishika Lulla Singh is the Chairman & CEO of Eros Digital, the digital arm of Eros International Plc, a global leader in Indian entertainment. A graduate of SOAS and UCLA, she has gained experience through internships at Citi, Grant Thornton, and RBS.
Daughter of Kishore Lulla, she has played a key role in the success of Eros Now, a leading Indian OTT platform with over 186.9 million registered users and 26.2 million paying subscribers. Under her leadership, Eros Now is expanding its original programming across various genres.
Recognized with awards like ‘Youngest Entrepreneur of the Year’ (Asian Business Awards 2016) and BW Business World 40 Under 40 (2018), Rishika is committed to strengthening Eros Now’s global presence.
Her family also owns Eros Investments, which focuses on disruptive investments across entertainment, blockchain, and sports. With a 40-year legacy, Eros Ventures drives innovation and industry transformation worldwide.